Promo Budget turned Typhoon Aid

There may be mixed feelings floating around the newly released Walter Mitty promotion, but why be cynical about providing 10,000 meals to 35 decimated villages in the Philippines? 

 the budget, in the form of food and supplies.

the budget, in the form of food and supplies.

20th Century Fox tasked Casey Neistat with creating a promotional campaign for "The Secret Life of Walter Mitty," with the concept of living your dreams. The resulting campaign would motivate and inspire people to do things they've never done...

“Here’s my concept. Give me the budget, I’ll go to the Philippines and spend every penny helping people in need.”
 Casey and Supplies.

Casey and Supplies.

The video speaks for itself, and as you're watching think about what you might be able to do with $25,000. More importantly, consider the inspiration behind the whole film, "have you done anything noteworthy or mentionable?"